VP of Marketing (f/m/d)

Job summary

adj*** is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.

Qualifications

• Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adj*** is defining the next stages of app and ad experience – right now.
• You must bring deep experience in B2B enterprise marketing, account-based marketing (ABM), and international localization across the Americas, EMEA, and APAC.
• This requires an equal comfort level analyzing pipeline data, CAC, and LTV metrics as you have guiding brand positioning and creative storytelling.

Responsibilities

• Enterprise GTM Architecture: You will architect and execute our global, enterprise-ready go-to-market (GTM) strategy across the Americas, EMEA, and APAC.
• Instead of managing large, siloed departments, you will foster a culture of ownership and stay close to both the high-level strategy and the people executing it.
• Commercial & Product Alignment: You will bridge the gap between product innovation and commercial execution to ensure our positioning captures and retains high-value enterprise accounts.
• Global & Regional Collaboration: You will serve as a strategic partner to Product, Sales, and Regional Leadership to drive localized demand generation while maintaining consistent brand messaging.
• US Ecosystem Expertise: You will optimize our positioning and distribution to generate enterprise demand by leveraging a strong familiarity with the American technology ecosystem and buyer psychology.
• Data-Driven Brand Optimization: You will establish clear data frameworks to measure brand sentiment, pipeline contribution, and the ROI of global marketing initiatives.

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Relocation