Marketing Analytics & Attribution Manager – FX & CFDs

Job summary

Thi*** is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day.

Qualifications

• Bachelor's degree in marketing, Data Science, Computer Science, or a related field is required.
• 5 years of experience in data analysis, marketing technology, or revenue attribution would be ideal.
• Expertise in marketing attribution models and analytics

Responsibilities

• Data Analysis and Insights:
• Collect and analyze marketing data from various channels (paid media, social media, email, etc.) to evaluate campaign performance and customer behavior.
• Provide insights on key metrics such as return on investment (ROI), customer acquisition costs, and lifetime value.
• Revenue Tracking and Attribution:
• Develop and maintain models for accurate revenue attribution across marketing touchpoints.
• Ensure proper tracking of user journeys, conversions, and revenue through analytics platforms (e.g., Google Analytics, Mixpanel).
• Analytics and Reporting:
• Build and maintain dashboards to report on key performance indicators (KPIs), conversion rates, and ROI.
• Prepare regular reports on marketing performance, revenue contributions, and actionable insights, and present them to senior management.
• Data Layers and Technology Integration:
• Develop and manage data layers for analytics

Skills

Degrees

Languages

Industry

Contract length