Director of Analytics

Job summary

About Scale: For the past 12 years, SCA*** has been building and scaling science-backed wellness brands. Our portfolio of brands, including Live Conscious, 1MD, and Essential Elements, has grown to 9 figures in revenue while operating profitably with no external funding. Our team is made up of operators, marketers, and builders focused on products consumers actually trust.

Benefits

Responsibilities

• If you take ownership, think for yourself, and like solving hard problems alongside people who do the same, you'll fit right in.
• You'll set the vision for how Scale measures and grows its brands: how we quantify marketing incrementality, forecast the business, model unit economics, and predict customer value.
• You'll lead our analytics organization, including direct management of our Manager, Data Analytics, and you'll define and oversee the data engineering roadmap that our analytics depend on.
• Above all, you'll be obsessed with data accuracy and consistency — the foundation everything else is built on.
• Strategic Planning:
• Develop and own Scale's companywide analytics strategy, aligned with overall business goals.
• Partner with executive leadership and cross-functional departments to understand their data needs and ensure analytics solutions support their objectives.
• Identify opportunities to leverage data, AI, and predictive analytics to improve business performance and decision-making.
• Marketing Analytics & Measurement:
• Own Scale's marketing measurement framework, including experimentation design (lift/geo testing), incrementality, MMM, and MTA, and the statistical methodologies that underpin them.
• Build and maintain retention analytics and LTV models, including churn and contribution-margin prediction.
• Manage the marketing data pipeline end to end, ensuring channel data is complete, accurate, and analysis-ready.

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